A Selma business that provides agricultural equipment is supporting the fight against breast cancer by giving away a mower that is of high quality, great craftsmanship and … pink.

Selma’s Bush Hog is giving away a pink Bush Hog ES2052 zero turn mower priced at $7,000 as a part of a Mow Down Breast Cancer campaign. Those who donate a $10 donation to Bush Hog, which will go to the breast cancer organization Joy to Life, will be eligible to win the mower.

“It’s also a wonderful awareness tool with a really grand sense of humor,” Joy to Life co-founder and 17-year breast cancer survivor Joy Blondheim said. “What can be better than to have a pink mower?”

Bush Hog Human Resources Manager David Middlebrooks said their participation stems from their gratitude to the community for supporting Bush Hog when they struggled to maintain the company in 2008.

“We struggled, made it through that, and we had a lot of community support,” Middlebrooks said. “We as a company want to give back to the community, and we figured that this is a good way to do that.”

The winner of the raffle will be announced at the Sunbelt Ag Expo in Moultrie, Ga. Oct. 16. Participants do not have to attend the expo to receive the prize, because the winner will be notified and sent the mower if they aren’t able to attend.

Bush Hog kicked off the Mow Down Breast Cancer fundraiser with a visit to National Farm Machinery Show in Louisville, Ky. where they showcased the pink mower.

The proceeds will be used within the Joy to Life organization to fund mammograms, ultra sounds, biopsies and other necessities for those who cannot afford it.

“It means everything to us, because we help every woman and some men in every county of this state,” Blondheim said.

As the husband of a 23-year breast cancer survivor, Middlebrooks has his own personal reasons for wanting to combat breast cancer.

“There is a lot of good to be had of making people aware that early detection is the best way to prevent,” Middlebrooks said.

Bush Hog is also selling other pink merchandise featuring the breast cancer ribbon, such as pink caps for $10 each, T-shirts for $15 each, at shows and events throughout the year with the proceeds from those sales going to local breast cancer charities.

To make a donation or purchase pink Bush Hog merchandise, contact Bush Hog at 874-2700 or mail donations to Bush Hog at 2501 Griffin Ave., Selma, AL 26703.