It’s 50 days Tuesday until Christmas but shoppers packed downtown Selma stores Monday for a preview.

Broad Street was beginning to look a lot like Christmas during downtown’s annual Preview Party.

Several stores extended their normal business hours to give shoppers a peek at the deals to come or even get a jumpstart on their own Christmas lists.

“It’s important to let people in town know what we have here,” said Doris Truax, owner of Butler Truax Jewelers. “It’s a fun event for the town. It’s a win-win. People can come out and have a good time, and it lets people know we are here.”

Carter Drugs, Allez-oup, Welle Studio, Teja’s Accessories Boutique, Butler Truax Jewelers, El Ranchero and The Lilly Pad participated.

Several others set up inside Butler Truax, including Mark’s Mart, The Vineyard, Rountree Outdoors and Ev Marie’s Cupcakery.